Episode
4

It all starts with an idea: Finding your new mission with BJ Ganem

In this episode, we sit down with Marine Corps veteran BJ Ganem, founder of Sierra Delta, to talk about the experiences that shaped both his service and his mission after the military.

BJ shares the story behind starting Sierra Delta and why supporting the bond between veterans and their dogs became his life’s work. He also talks about events like the DAV Bowl, hiking Mount Kilimanjaro, and his appreciation for the connection between the National Football League and the veteran community, noting how both groups share similar experiences around teamwork, sacrifice, and purpose.

Throughout the conversation, BJ reflects on what his military service means to him, how his perspective evolved after his combat-related injuries, and why building connection and community for fellow veterans continues to drive his work today.